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VinItaly.USA 2025 Chicago Recap

Oct 31, 2025

3 min read

Shunia Burruss

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Attending VinItaly.USA in Chicago was an extraordinary experience that I yearn to repeat (and next time, I may need to bring two more of myself). The sessions were varied and engaging, ranging from traditional walk-around tastings to in-depth explorations of how Wine Enthusiast evaluates and scores wines. You leave feeling invigorated and eager to meet every producer, taste everything, and forge meaningful connections. The vibrant atmosphere makes you forget the limits of what one person can accomplish in a day. Although I couldn’t experience it all, this actually worked to my advantage. Going solo allowed me to move with intention, listen deeply, and gain a broader perspective of the Italian wine scene without distractions.


Embracing the Unknown

This experience served as a powerful reminder that we often gravitate toward familiar grape varieties and well-established regions, potentially overlooking extraordinary wines waiting to be discovered. The next time you come across an unfamiliar variety or a label that doesn’t ring a bell, take the leap and give it a try. Trust that your curiosity can lead you to remarkable discoveries. Venturing beyond the usual opened doors to new regions, new producers, and relationships I would never have encountered by remaining in my comfort zone.


Powerful Stories Behind Each Bottle

The stories behind the wines were among the most impactful parts of the experience. Many of the families I met cultivate vineyards first planted by their grandparents, still thriving after over 80 years. Children who once played among the vines have now stepped into leadership roles, continuing cherished legacies filled with love and pride. I spoke with fifth- and sixth-generation winemakers who express deep emotion for their land, akin to how most people treasure their family history. I also encountered ambitious newcomers determined to carve out their own niche in the industry, each sharing a unique vision for the future of winemaking. These narratives reflect profound respect for heritage, the land, and the art of winemaking.



A Unique Sensory Experience

One of the most unforgettable moments was participating in a blind tasting led by Dr. Hoby Wedler, Ph.D., a chemist and sensory explorer renowned for his "Tasting in the Dark" experiences. Blindfolded, we relied solely on our other senses—scent, texture, and flavor—to guide our experience. This poignant sensory journey heightened our awareness, making the aromas feel sharper and more intricate. Tannins, acidity, and body revealed themselves in new ways, connecting us to the wine in a profound manner and reminding me that wine is not just something we observe; it is something we feel deeply.


A Celebration of Tradition and Innovation

VinItaly transcended mere wine showcasing; it was a celebration of family, tradition, innovation, and passion. Behind every bottle lies a heartbeat, a story, and a lifetime of dedication. The more you learn about the individuals behind the wines, the more you appreciate each sip as the culmination of generations of commitment and hope for what lies ahead.


Join the Conversation!

As I left, I felt a deeper appreciation for Italian wine and a renewed excitement for discovery. There is always more to learn and more to taste. With that in mind, I invite you all to share your own experiences with wine! Have you tried something new recently that surprised you? What stories have you discovered behind your favorite bottles? Let’s continue this conversation—drop your thoughts in the comments below! I can't wait to hear about your adventures in the world of wine! ready to explore even further.

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